“The Shepherd’s Bush and White City area is definitely one of the next generation of hot new London submarkets.."So says Nicolas Phillipe, joint owner of Flooved - a high tech business who have decided to locate themselves here in W12. This from an intriguing report in London Loves Business, which argues that the tech bubble associated with the Old Street roundabout area is rapidly deflating as the next generation of investors look for new locations.
But why W12? Here's Mr Phillipe again, on the Bush which has:
"...lots of exciting new developments, like a strong retail offering at Westfield, and plans for the redevelopment of the BBC’s television centre. The BBC’s long history in the area means that media companies are well-represented in the area, and Imperial College’s new campus will bolster the area’s R&D credentials.”This all ties in with the original visions of what the Bush could be after the departure of the BBC and so it seems to be proving. Good news all round!