The Evening Standard reports that we are to have a budget chain at the other end of the Green to the posh Pavilion end, with the Ibis chain set to open up at the building being renovated on the side of the W12 Centre.
According to the Standard the Shepherd's Bush hotel will be Ibis' first under a merged brand name and will therefore be a flagship for the company. They report that the four-storey, 128-bed hotel will open in the summer. Landlord Land Securities also plans to open shops in the basement.
Speaking to the Standard Accor managing director Thomas Dubaere said: "2012 will be a busy year for Accor with the rollout of our new Ibis brand and a strong development pipeline, and this hotel plays an integral part of both."
A good sign of development - and this time no controversy involved. So it can be done!