Monday, 29 March 2010

Fulham Chronicle campaign hits billboards and Westminster

H&F Council are being targetted in major new advertising campaign by the Fulham Chronicle in their effort to have the tax-payer funded Council "newspaper" closed down.

This morning the paper launched a two week outdoor advertising campaign on key sites around the borough, including eight 48 sheet posters.  

As part of the launch an ad van will travel around the Houses of Parliament this morning before moving onto the Hammersmith & Fulham area.
The campaign is designed to raise awareness of the council’s publishing activity and the cost and threat to democracy this poses to the borough’s residents, local businesses and politicians.

“Proper Papers Not Propaganda” is a demonstration against the council’s propaganda paper the h&f news.  

Additionally the campaign aims to attract the attention of central government, national commentators and key decision makers.      

The campaign’s key objectives are to:

  • mobilise residents’ support and raise awareness that h&f news is run by the council and is therefore not an impartial news source, even though it masquerades as a genuine newspaper      

  • inform residents that £174,292* of their money per annum is being used to foot the bill for h&f news

  • make it clear that if h&f news continues unchallenged then local democracy and freedom of speech are severely compromised  

  • stop h&f news in its current format.

The campaign was launched in the Fulham and Hammersmith Chronicle on Friday 26th March with a front page splash of the campaign along with an open letter from the Chronicle’s editor Adrian Seal on page seven in which he explains to readers the implications of the council’s publishing strategy.  

I have to say, this is going to cause acute embrassment for the Council and it will be interesting to see for how long they can hold out. They haven't offered any public comment on this campaign as yet but they will have to now, as their reputation is going to be tarnished by the sheer scale of this campaign. I've written to them for comment and will share that as soon as I get it.

In the meantime Simon Edgley, Managing Director of Trinity Mirror Southern (owners of the Chronicle), said: “We have always maintained that while we support the council’s statutory obligation to communicate its activities to residents we don’t believe it should present its views in a way that suggests h&f news is an impartial news observer.

The format, content and frequency of the h&f news is quite clearly intended to look and feel like a genuine newspaper, which of course it is not. It is outrageous that the council is using taxpayers’ money to produce a publication that masquerades as a newspaper but which instead produces biased council spin.    

The council’s publishing strategy is fundamentally wrong and our “Proper Papers Not Propaganda” campaign will continue until the h&f news, in its current format, is stopped.”


  1. [...] its own poster campaign in the borough calling for h&f news to be banned. Chris Underwood has more on this and you can sign a petition [...]

  2. [...] 30, 2010 by chrisunderwood Our Council have responded to me regarding this campaign by the Fulham Chronicle, which calls the Council freesheet H&F News “propaganda” and calls [...]

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